paigitsiaguk: take care of it

To support the launch and growth of Paigitsiaguk, a comprehensive Inuit educational initiatve, I worked closely with the Torngat Secretariat, Inuit educators, and academic project leads to create the initiative’s visual identity and associated illustrations. Grounded in the project’s guiding principles of respect, reciprocity, and relationship with caribou, the design draws inspiration from Inuit values of care and responsibility toward Land and animals.

The resulting visual identity balances clarity and warmth—reflecting Paigitsiaguk’s foundation in Inuit knowledge and educational frameworks. It provides a cohesive visual language for sharing the project’s story across digital and print materials, from lesson plan templates to public communications.