Fedojam

My partner’s social media handle has been @fedojam for as long as I’ve known him. “Fedojam,” a simple amalgamation of his first and last names, has, over time, become part of his brand. And, more recently, it has become the brand of our homemade jam.

This jam label is reminiscent of the Space Jam logo from the 1996 Warner Bros. film, and includes illustrations of all the different ingredients.

I added the “Origin-AL” piece as a way to show that, despite what the branding may imply, the concept and the jam both came from me.